济南大型围挡的作用表现为哪些?

页面更新时间:2015-08-17 11:24 来源:未知 作者:admin 点击:
俗话说,货好还得宣传巧。但在现实生活中,还有一些企业对广告的作用不十分明了,认为做广告花费大,得不偿失。因此,他们宁可天南海北、火车轮船、辛辛苦苦到处推销,也不愿做广告。实践证明,广告在传递经济信息方面,是最迅速、最节省、最有效的手段之一。好的产品借助于现代化科学手段的广告,其所发挥的作用不知比人力要高多少倍。
 
As the saying goes, the goods have to be good publicity. But in real life and some companies the role of advertising is not very clear that advertising spend big, not worth the candle. Therefore, they prefer to ship, train all over the country, hard to sell everywhere, do not want to advertise. Practice has proved that advertising in the delivery of economic information, is the most rapid, the most economical, the most effective means of. Good products with modern scientific means of advertising, the role played by the role I do not know how many times higher than the human.
 
一、济南大型围挡传递信息,沟通产需
 
Ji'nan, a large enclosure of information communication, production and demand
 
济南大型围挡 http://www.xiongdiguanggao.com/ 通常建造在人流量比较集中的城市干道和省、国道两侧。单立柱广告的最基本功能就是认识功能。通过广告,能帮助消费者认识和了解各种商品的商标、性能、用途、使用和保养方法、购买地点和购买方法、价格等项内容,从而起到传递信息,沟通产销的作用。
 
Ji'nan large enclosure is usually built in the relatively concentrated flow of people in the city and provincial roads, National Road on both sides. The most basic function of the single column advertisement is the cognition function. Through advertising, to help consumers understand and understand the various products of the brand, performance, purpose, use and maintenance methods, purchase sites and the purchase method, price and other items, so as to transmit information, communication and marketing role.
 
二、济南大型围挡激发消费者需求,增加销售
 
Two, Ji'nan large enclosure to stimulate consumer demand, increase sales
 
一则好的广告,能起到诱导消费者的兴趣和感情,引起消费者购买该商品的欲望,直至促进消费者的购买行动。曾有这样一个事例:某国烟草公司派了一名推销员去海湾旅游区推销该公司的“皇冠牌”香烟,但该地区香烟市场已被其他公司的牌子所占领,该推销员苦思无计,在偶然间受到了“禁止吸烟”牌子的启发,他就别出心裁地制作了多幅大型广告牌,广告牌上写上“禁止吸烟”的大字,并在其下方加上一行字:“‘皇冠牌’也不例外”。结果大大引起了游客的兴趣,竞相购买“皇冠牌”香烟,为公司打开了销路。
 
A good advertising, can play to induce the consumer's interest and feelings, causing consumers to buy the commodity's desire, until the promotion of consumer buying action. Had such a case: a Chinese tobacco company sent a salesman to the Gulf tourist area to sell the company's "crown" brand of cigarettes, but cigarette market in the region has been occupied by other company's brand, the salesman languish without plan, occasionally by the no smoking signs inspired, he ingeniously made large pieces of billboards, billboards that says "no smoking" in Chinese characters, and in the below on a line of words: "the crown brand is no exception." The result has greatly aroused the interest of the tourists, to buy the "crown" cigarette, for the company to open up the market.
 
三、促进竞争,开拓市场
 
Three, promote competition, open up the market
 
大规模的广告是企业的一项重要竞争策略。当一种新商品上市后,如果消费者不了解它的名称、用途、购买地点、购买方法,就很难打开销路,特别是在市场竞争激烈,产品更新换代大大加快的情况下,企业通过大规模的广告宣传,能使消费者对本企业的产品产生吸引力,这对于企业开拓市场是十分有利的。
 
Large scale advertising is an important competitive strategy for enterprises. When a new product is listed, if consumers do not understand its name, purpose, the purchase method, it is difficult to open the market, especially in the fierce market competition, product replacement greatly accelerate the case, the company through large-scale advertising, can make consumers to the product of the enterprise, which is very favorable for the development of enterprises.
 
提高商品的知名度是企业竞争的重要内容之一,而济南大型围挡则是提高商品知名度不可缺少的武器。精明的企业家,总是善于利用济南大型围挡,提高企业和产品的“名声”,从而抬高“身价”,推动竞争,开拓市场。
 
To enhance the visibility of the commodity is one of the important contents of the enterprise competition, and the large scale of Ji'nan is an indispensable weapon to enhance the visibility of the commodity. Smart entrepreneurs, always good at the use of large-scale Wai Ji'nan, improve the corporate and product reputation, so as to raise the value, to promote competition, open up the market.